Creative Infrastructure
Specialist
If your “marketing” is a pile of freelancers, scattered files, and endless revisions, you don’t have a creative problem—you have an infrastructure problem. I build the systems that make your creative work reliable: one workflow, one standard, one place for everything.
Stop managing creatives. Start running one creative system.
Quick Value Stack
As your Creative Infrastructure Specialist, I install the foundation that keeps creative moving:
One intake + briefing process so requests don’t get lost
One production pipeline so deadlines become predictable
One asset system so files, logos, fonts, and templates stay organized
One quality standard so “good enough” stops being your default
One delivery rhythm so updates ship without chaos
One accountability owner. No Gaps
What a Creative Infrastructure Specialist Actually Does
Most businesses don’t need “more content.” They need a repeatable creative operating system.
A Creative Infrastructure Specialist designs and implements the structure behind your creative work—so your website, design, video, and content are handled like operations, not emergencies.
That means:
Clear workflows (what happens first, next, last—every time)
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Consistent standards (brand rules, approvals, version control)
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Centralized assets (no more “final_FINAL_v7”)
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Predictable delivery (less waiting, fewer surprises)
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Fewer bottlenecks (because you stop reinventing the process weekly)
Who This Is For :
You’ll benefit most if:
You’re tired of juggling a web person, a designer, and a video editor with no coordination
Your site updates take “forever” because nobody owns the workflow
Your brand looks inconsistent across web, social, email, and print
You keep paying for the same work twice because files can’t be found
Projects stall at approvals, revisions, or “we’ll get to it next week”
If that’s you, you don’t need another vendor. You need creative infrastructure.
Creative Infrastructure Setup (core deliverables)

Creative Command Center
A single hub where requests, assets, priorities, and approvals live.

Brand + Asset System
Organized folders, naming conventions, templates, and rules so your team stays consistent.

Production Pipeline
A step-by-step workflow for web updates, design requests, video production, and content.

Quality Control Standards
Checklists and review gates so deliverables stop slipping through “good enough.”

Monthly Delivery Rhythm
A predictable cadence for planning, production, revisions, and releases.
